✳STUDIO CONCEPT / 10
BLOOM
A gesture, in full colour.
An expressive floral identity designed around the pleasure of giving.
- Industry
- Flowers & occasions
- Creative focus
- Branding
- Study year
- 2026
- Project type
- Independent concept
STUDIO CONCEPT A fictional brand and independent design study. Mockups are illustrative AI-generated visuals, not commissioned client work.
✳01 / THE BRIEF
A different starting point.
This fictional flower studio needed a direction that could feel joyful for a celebration and thoughtful for an everyday gesture. The challenge was to make the identity memorable while leaving space for the changing colours and shapes of the flowers.
✳02 / THE APPROACH
A clear creative direction.
Coral, forest green and soft cream establish a flexible base. A simple flower-line emblem and a confident wordmark create a recognisable signature, while striped ribbon adds a small, repeatable detail.
✳03 / THE VISUAL LANGUAGE
The details make the difference.
The bouquet remains the main event. Wrapping and stationery frame it rather than compete with it, using restrained layouts and generous unprinted areas. The visual system is explored across a bouquet wrap, delivery card and simple printed correspondence.
A gesture, in full colour.
Montserrat Regular
Open, welcoming and a little expressive.
Coral petal
#DD877CForest
#31594ASoft cream
#FFF0DCLeaf mist
#C3D1BCA focused palette gives the concept a recognisable character, with room for contrast, hierarchy and quieter supporting moments.
✳04 / MAKING IT WORK
One idea. Different expressions.
The direction is explored across complementary formats, with each application doing a different job.
Wrapped with care
A distinctive colour pairing and a simple printed mark make the bouquet wrap recognisable without obscuring the flowers.
A personal message
A clean delivery-card layout gives the sender's words room, with the brand acting as a quiet signature.
A growing system
The emblem, stripe and palette provide a flexible kit for stationery, seasonal communications and small promotional pieces.
✳THE EXPLORATION
What came together.
- Logo direction
- Floral line emblem
- Bouquet-wrap concept
- Delivery-card layout
- Stationery study
Have a different world in mind?
Let’s find a creative direction that feels right for your business.
Tell us about your idea