✳STUDIO CONCEPT / 04
AFTERHOURS
Find a different frequency.
An expressive poster system exploring the energy of music after dark.
- Industry
- Music & culture
- Creative focus
- Campaigns
- Study year
- 2026
- Project type
- Independent concept
STUDIO CONCEPT A fictional brand and independent design study. Mockups are illustrative AI-generated visuals, not commissioned client work.
✳01 / THE BRIEF
A different starting point.
A fictional music-and-arts programme needs more than one striking poster. The challenge here was to create a graphic system with enough energy to catch the eye and enough consistency to connect a series of different formats.
✳02 / THE APPROACH
A clear creative direction.
Oversized typography, concentric wave forms and a violet-and-chartreuse palette establish the visual language. The layouts alternate between dense and open compositions, borrowing a sense of rhythm from music itself.
✳03 / THE VISUAL LANGUAGE
The details make the difference.
A simple set of rules makes the direction adaptable: one dominant typographic gesture, a controlled graphic pattern and a clear information area. That structure lets a single visual idea stretch from a wall-sized poster to a compact ticket.
Find a different frequency.
Montserrat Medium
High contrast, expressive scale and a strong graphic pulse.
After dark
#201A2AUltraviolet
#A58ACDAcid note
#D5EB76Paper light
#F4EDE7A focused palette gives the concept a recognisable character, with room for contrast, hierarchy and quieter supporting moments.
✳04 / MAKING IT WORK
One idea. Different expressions.
The direction is explored across complementary formats, with each application doing a different job.
The poster wall
A repeatable wave motif links the series while changes in scale keep each composition distinct.
Small-format impact
A ticket-format exploration tests how the identity works with less space and a more practical information hierarchy.
A moving rhythm
The same visual rules suggest short social sequences built from changing type scale and repeated circular forms.
✳THE EXPLORATION
What came together.
- Campaign art direction
- Poster series
- Wave graphic system
- Ticket-format study
- Social adaptations
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