✳STUDIO CONCEPT / 05
SORA
A little room to get away.
A light, image-led website direction for an imagined coastal-stays brand.
- Industry
- Travel & hospitality
- Creative focus
- Digital
- Study year
- 2026
- Project type
- Independent concept
STUDIO CONCEPT A fictional brand and independent design study. Mockups are illustrative AI-generated visuals, not commissioned client work.
✳01 / THE BRIEF
A different starting point.
Travel websites can become crowded with competing prompts before visitors have even connected with a place. This study explores a calmer way to introduce a fictional collection of coastal stays, then help people understand what to explore next.
✳02 / THE APPROACH
A clear creative direction.
Sunlit photography leads the experience, supported by cream surfaces, powder-blue accents and a concise editorial hierarchy. The mobile direction keeps the same order of information rather than shrinking the desktop composition.
✳03 / THE VISUAL LANGUAGE
The details make the difference.
The design balances inspiration with practical clarity. Large destination imagery creates the mood, while repeated cards and carefully placed actions make the next step visible. Practical details sit in predictable places so the imagery can change without breaking the reading rhythm.
A little room to get away.
Montserrat Regular
An inviting editorial voice with clear, practical navigation.
Open sky
#7CA9C6Warm sand
#EEE4D5Sea ink
#284654Linen
#FFF9EDA focused palette gives the concept a recognisable character, with room for contrast, hierarchy and quieter supporting moments.
✳04 / MAKING IT WORK
One idea. Different expressions.
The direction is explored across complementary formats, with each application doing a different job.
First impressions
A generous opening image and short introduction give a destination room to establish its atmosphere.
Finding your place
Repeated stay cards create a consistent framework for photography, short descriptions and exploration actions.
Thoughtfully mobile
Content stacks in a clear sequence, with comfortable spacing and controls designed for touch.
✳THE EXPLORATION
What came together.
- Digital visual identity
- Homepage direction
- Stay-card system
- Mobile layout study
- Image art direction
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